The secret to creativity is knowing how to hide your sources. -Einstein
The biggest misconception about creativity is that it involves a moment of magical creation when the incredible appears out of thin air. The truth is less romantic. Everything comes from somewhere. All ideas have been thought before and all artists, especially the most brilliant, have their sources of inspiration. I’m going to break Einstein’s famous rule by revealing some of my sources and explaining how I use the genius of others to further my own ambitions.
Everyone starts somewhere so I might as well come clean from the beginning. Before I started this website my creative credentials were nonexistent. I had no tangible experience as a writer, designer, marketer, or entrepreneur. Aside from this site I still don’t. All I can say for myself is that I read voraciously and draw fairly well. You’d think a chump like me wouldn’t stand a chance in the hyper competitive online world.
So how did I end up with this fine looking site, a readership that’s growing every day, and over 100 original articles, several of which have been featured on the likes of Lifehacker.com, Problogger.net, lifehack.org and all the major social sites?
By observing how others became creatively successful and combining their genius with my own.
A seed was planted the day I read Steve Pavlina’s, 10 Reasons You Should Never Get a Job. Through that article I found How to Make Money From Your Blog and ever since I’ve been obsessed with creating a profitable website based on my own original writing. It wasn’t Steve’s monetary success that inspired me, it was his literary style. The wit, the humor, the brutal honesty, and the fact that people were eating it up and begging for more made me believe that I could do it too; that I could build a business around my passion.
From Steve I learned the value of lengthy original articles, serving the reader, writing from personal experience, and choosing topics that apply to everyone. More than through his words, I’ve learned from observation; from the locations of his ads, the frequency of his posts, and a thousand other details the casual reader would never notice.
Sure, I could have ignored everything that worked for Steve, but what would be the point of that? Too many people try to reinvent the wheel when a Ferrari’s roaring past.During the Renaissance apprentice artists learned by replicating the works of the masters. The secret to being creative is recognizing the genius of others and re-purposing it for your own ends.
If you want be more creative, you have to learn from people who are smarter than you are. Unless you can find a mentor this means learning from observation. When you see a piece of work you admire, dissect it scientifically and discover exactly what makes it great. Is it the tone of an article? the subject matter? the author’s personality? its usefulness? The same concept applies to design. What creates that feeling of visual pleasure? What made you click that ad? What made you subscribe? The clues to creativity are everywhere. You need to gather them and apply that understanding to your own creative work. Read More
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