by LENA A. WEST on Mar 16, 2011 -
Every so often, I look back on how social media has changed my life and my business. Some lessons I’ve learned the hard way, by experiencing them first-hand. And, I also consider the painful lessons I’ve been spared by witnessing them take place in other people's lives and careers. Below are three of those stories. They are all true and some minor details and names have been changed to protect the innocent – and the not-so-innocent.
Some years ago, I found out that a multi-national management consulting company, that’s led by a very well-known author and businessman, was launching an online community. I sent an e-mail expressing interest in being notified when the community launched. When the community launched, I made sure to comment regularly and communicate my feedback – good and constructive – to the community organizer. After about two months, I noticed that the community rarely covered Internet marketing in its content. I saw this as an opportunity and offered to write a series of articles about Internet marketing for the community. After a few back-and-forth details, I became the community's first external contributor and secured a place as THE Internet marketing expert within the community.
Lesson: People who show up, express an interest, are prepared, and deliver win every time. Successful people do what other people don’t.
About the Author
Lena L. West is an award-winning social media consultant, blogger, speaker, journalist, technologist and the Founder of the Authentic Influencer Braintrust, a high-level, social media marketing membership program for business owners and Real Women Do Social Media, the only social media training initiative created exclusively for women business owners.
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