She is also the Founder, CEO & Chief Social Media Strategist at xynoMedia, a social media consulting, implementation and development firm that helps women-owned and led companies profit from the power of Social Media and the Internet. West says, “What makes xynoMedia different is we don’t just offer some of the best marketing ideas and strategy in the industry, we can uniquely identify with women CEO’s. We know they need strategies that cut to the chase and produce results not just now, but RIGHT now.”
As a certified technical expert, West learned about the intricate aspects of computers and networking while consulting with Fortune 500 companies such as IBM, Pitney Bowes, Philips Magnavox, Hyperion Software and MasterCard International. After cutting her ‘technical teeth’, she founded xynoMedia in 1997.
West’s expertise has been widely acknowledged. She is the winner of several
business awards, among them: The Network Journal’s “40 Under Forty”, AlleyCat
News’ “25 Women of Silicon Alley”, The Women’s Congress’ Entrepreneurial
Champion for Women in Business and was dubbed an “Entrepreneurial Hero” by
NCWIT. West has also been featured as the cover story for publications such as The
Westchester County Business Journal and Black Enterprise.
A sought-after writer and speaker, West writes and speaks regularly about
the merits and potential pitfalls of social media. She communicates
her expertise about social media, web 2.0 and online technologies through Social
Media 360, her expert blog on FastCompany.com; her Seriously Social column and
blog for Entrepreneur Magazine; as well as feature articles for both InfoWorld and
Jupitermedia. She has spoken on Capitol Hill and for organizations such as American
Express, Wharton School of Business, SCORE, National Investor Relations Institute
(NIRI), Syracuse University and The Learning Annex.
A firm believer in the adage, “To whom much is given, much is required”,
West is deeply committed to her pro bono work as well. She sits on the
BlogHer Business Advisory Board, the Center for Women’s Business Research
Advisory Council and the National Advisory Board for The Women’s Congress.
West strongly believes that social media is a catalyst to uniting the world’s
people and will continue to lead businesses and individuals toward greater levels of
environmental accountability, social responsibility and corporate transparency -
hence her passion for the medium.
xynoMedia’s goal is to help make social media easy to use, manageable and
worthwhile for women business leaders
Lena West is a Keynote Speaker at the Inaugural MACs Celebrate You! Women's Entrepreneurs Summit in Westchester, NY.